S T E P H E N P E T T I T T

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Forever Sports Media

Co‑Founder • Co‑Director • Lead On‑Camera Talent

Forever Sports Media is a multi‑platform sports media brand built “for the fans, by the fans” and trusted globally for its rugby‑centric coverage delivered across YouTube, social media and the MyPicks app. The company produces professional, fan‑first sports journalism with a massive annual reach and is recognised as one of the biggest rugby digital channels in the space.
As co‑founder, co‑director, and front‑facing host of the YouTube channel, I’ve helped build Forever Sports Media from the ground up—shaping its content strategy, digital growth, brand voice and credibility. I was directly embedded in the Springbok environment for several seasons, including comprehensive, accredited coverage during the 2023 Rugby World Cup campaign, producing hundreds of videos, attending press conferences, and reporting from inside the team ecosystem.
  • 100K+ YouTube Subscribers
  • 12.5M+ Annual YouTube Views
  • 1,000+ Videos Produced Per Year
  • 27M+ Annual Social Media Reach
  • RWC 2023 Breakout Coverage
  • Trusted Voice in Rugby Journalism
  • Experienced Live Host & Broadcaster
  • Community‑Driven Media Leadership
Category
Sports Media
Role
Co-Director of Company
Location
Johannesburg, South Africa
Founded
July 2019

Project Summery

My work at Forever Sports Media naturally supports what I offer as an MC, event host, and speaker. Spending years on camera, analysing games, sharing insights, and communicating clearly to a large and passionate audience has shaped an approach built on clarity, ease, and connection.

How This Experience Shapes My Work on Stage

Developing a Confident, Natural Presence

Being on camera regularly — delivering analysis, reacting to breaking news, and interviewing players and coaches — has helped me build a calm, steady on‑air presence. That translates into a grounded, conversational hosting style that puts audiences at ease. 

Unique Rugby Insights & Real‑World Stories

Covering the Springboks from inside their environment across multiple seasons, including the 2023 Rugby World Cup, has given me a perspective that resonates strongly in keynote and guest‑speaker settings. These aren’t abstract stories — they’re lived, behind‑the‑scenes experiences. 

Connecting With People Through Sport

One of Forever Sports Media’s core values is accessibility. Our content is designed for everyday fans — and that ethos carries through to my work on stage: relatable stories, clear messaging, and an emphasis on connecting with the room.

Understanding What Holds Attention

Working with a community that generates over 500K+ interactions annually has taught me how to communicate in a way that keeps people engaged, whether it’s a corporate event, a sports banquet, or a panel discussion